Cultural intelligence: a quick introduction. Amazing Apprenticeships for National Inclusion Week 2021

‘Cultural intelligence’ is one of those terms that we hear a lot, but that most people don’t fully understand. What does it really mean? How is it different from cultural sensitivity? Why does it matter to businesses?

Because it does – or at the very least, it should. Far from just another buzzword, cultural intelligence (or cultural quotient, often abbreviated to ‘CQ’) is a term used to describe the ability to relate to and work effectively in culturally diverse situations.

It can be used to describe a business or an individual, and it has massive implications for diversity and inclusion.

Our Employer Relationships Manager, Tom Pritchard, was asked to record a quick introductory session on cultural intelligence for this year’s National Inclusion Week. It’s only 20 minutes long, and you can view it in full below.



Interested? Want to learn more, and keen to drive positive change in your own organisation? The Genie Programme, our unique D&I and social mobility programme for apprenticeships and early careers professionals, is for you.

Join organisations including Coca-Cola, the NHS, AstraZeneca and the Open University who are already taking the programme. Immerse yourself in the full breadth of the D&I/social mobility agenda, then use that learning to inform real, quantifiable change in how your organisation attracts, recruits, retains and progresses diverse and disadvantaged talent.

Find out more here.

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