About Amazing Apprenticeships
Amazing Apprenticeships is a leading organisation in the education sector, working with schools, colleges and employers, tackling misconceptions and promoting the benefits of apprenticeships and technical education.
As experts on apprenticeships and technical education, we influence the way that apprenticeships are perceived and drive forward innovative and creative work in England and internationally, to ensure that more individuals and businesses can access the benefits of apprenticeships. We have already brought about a huge culture change amongst schools in the way that apprenticeships are perceived and promoted to students, but there is always more to do!
Take a look at just some of our engagement achievements from last year…
1700000
Web Visits
126000
Downloads
1735227
Students
137389
Parents
4506
Schools
40965
Teachers
150
Webinars
Who we Help
We actively help and support a variety of audiences to navigate apprenticeships by:
- Working with schools and colleges to understand their challenges in positioning apprenticeships as a credible option for their students
- Creating, testing and distributing a wide range of resources and activities for educators to use with students and their families
- Working with employers to understand their recruitment processes and supporting them the share this information with individuals to help widen their participation
- Creating and contributing to research papers, news articles and speaking at conferences and events to share our unique insight and expertise
- Working with policy-makers and influencers to understand the challenges on the ground
- Creating and support networks to deliver national projects to inform and inspire individuals about apprenticeships
- Working internationally to share best practice and help to share developments in apprenticeships and technical education by partnering with countries including Spain, Cyprus, America and Australia
We work closely with the Department for Education and a wide range of other partners and stakeholder organisations.
Our positively charged, inspired team has a wealth of experience in the public and private sectors, working in and with schools, colleges and some of the world’s biggest and boldest companies.
We’ve seen first-hand the difference that employers can make to apprentices – and that apprentices can make to their employers. That’s why we’re committed to communicating a new understanding of apprenticeships – one in which everyone appreciates the huge opportunities on offer.
The Genie Programme
The Amazing Apprenticeships team are founders of The Genie Programme, a ground-breaking 12-month programme designed to empower motivated apprenticeships professionals and employers to:
1. Gain unparalleled insight into social mobility challenges and issues.
2. Experience a unique immersive learning opportunity incorporating a rich mix of workshops, discovery sessions, visits and round tables, valuable conversation opportunities, 1:1 executive coaching and peer networking.
3. Affect real, measurable change in how your organisation attracts, supports and develops diverse talent.
“Thank you so much for the wonderful newsletters and articles, they are read and digested and cascaded to relevant staff too. We love Amazing Apprenticeships!”
Anna Morrison CBE launched Amazing Apprenticeships in 2015, with a mission of helping individuals, regardless of their backgrounds, to explore their options and open their eyes to the world of apprenticeships and similar opportunities.
Since then, Anna has been awarded Commander of the British Empire (CBE) in 2019, and Honorary Doctor of Arts by the University of Hertfordshire in 2021, in recognition of her outstanding work within the education sector.
Find Out More
Anna Morrison CBE
Our Founder
Amazing Apprenticeships At Work
We’re continuously looking for opportunities to collaborate with partners that share our passion for driving forward the apprenticeship and skills agenda, for the benefit of our customers. If you are interested in partnering with us, we’d love to hear from you.