The Department for Education’s apprenticeships campaign ‘Fire It Up’ is once again live. It is already showing positive results since its launch in January, with a 10% increase in young people’s consideration of apprenticeships. The second phase of the campaign continues to target broad audiences such as young people, parents etc. but will also focus activity on those audiences that contribute to widening participation in apprenticeships such as those from disadvantaged backgrounds, women in under-represented sectors, low paid workers, people with learning difficulties or disabilities and people from ethnic minority backgrounds. Look out for the adverts on TV, cinema, out of home poster sites, digital and social media!
How you can support:
- Post social media content on your YAAN channels using the suggested posts and supporting assets in the campaign toolkit, including relevant handles/hashtags: @FireItUp_Apps #FireItUp. The campaigns team will be looking out for your content and promoting across their channels as well.
- Share your case studies on your YAAN social media channels and encourage your employers to share their apprenticeship case studies on social media. DfE would also be interested in hearing about your apprentice case studies for potential PR opportunities so please do share your case studies with Apprenticeships.CAMPAIGN@education.gov.uk – the team will be in touch if they can feature them as part of the campaign.
- Signpost to www.apprenticeships.gov.uk from your YAAN social media channels and your employers’ websites to make sure that people are receiving the most up-to-date information on apprenticeships
- Encourage your employers to post their apprenticeship vacancies on www.findanapprenticeship.service.gov.uk This is a free service and receives over half a million visitors per month. Please encourage your organisation and partners to do the same. Instructions for how training providers can upload vacancies are available here: https://www.gov.uk/recruit-apprentice