The GENuine Interest in Equality Programme

The Genie Programme is a ground-breaking 12-month programme designed to empower motivated apprenticeships professionals to:

  • Gain unparalleled insight into social mobility challenges and issues.
  • Experience a unique immersive learning opportunity incorporating a rich mix of workshops, discovery sessions, visits, valuable conversation opportunities, 1:1 executive coaching and peer networking.
  • Affect real, measurable change in how your organisation attracts, supports and develops diverse talent.

Created with leading social mobility specialists and inspired by over two decades of working with government and employers, diverse schools and students, the programme is delivered to small cohorts hand-picked to ensure diversity and cohesion, life-changing experiences and a unique opportunity to drive genuine positive change within your organisation.

To register your interest in The Genie Programme or to request more information from the Genie team please click below.



Click below to either watch or register to attend one of our Time For Change workshops, featuring speakers from The Sutton Trust, the Social Mobility Commission, Disability Rights UK and The Open University, where we address the complex challenges faced by diverse and disadvantaged applicants for apprenticeships.


Our local MP, Bim Afolami, highlighted the work of Amazing Apprenticeships in the House of Commons on Thursday 1st October and asked a very important question of Gavin Williamson MP, The Secretary of State for Education.

Our friends at the Social Mobility Commission have released a brilliant new film, summarising what social mobility can do for your business.