Dr Anna Morrison CBE is the founder and Director of Amazing Apprenticeships, a paradigm-shifting organisation that works with government, schools and FE colleges, and many of the country’s biggest and best employers to champion apprenticeships and inspire the next generation of apprentices.
Anna is a well-known and respected figure in the education and skills sector, and has spent the last 24 years platforming apprenticeships and helping to shape the vocational skills landscape.
Her extensive and exemplary work with employers, training providers and policy makers has established her as a respected speaker on apprenticeships, and has seen her invited to support and contribute to countless research papers, legislative developments, media commentary, conferences and roundtables.
Recognition & media appearances
Anna was awarded a CBE in the 2019 Queen’s Birthday Honours and an honorary PhD in 2021, both in recognition of her services to apprenticeships.
A compelling and engaging speaker, during National Apprenticeship Week 2022 Anna was invited to appear as an expert commentator on apprenticeships by both the BBC and GB News. Anna was also interviewed on Radio Three Counties, Radio Leeds, Radio Cambridgeshire and has appeared on a number of leading podcasts.
Anna is a regular chair and keynote speaker at national events and conferences on apprenticeships and skills, most recently the Westminster Insight conference. She also regularly consults for and briefs sector-leading businesses on legislative changes and other shifts in the apprenticeship landscape.
In 2022 Anna received a special ‘Overall Contribution to Apprenticeships’ award at the Multicultural Apprenticeship Awards, in recognition of her work in the space and her commitment to helping businesses use apprenticeships to drive equality, diversity, inclusion and social mobility.
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Press, Publications & Research
In addition to live or recorded media appearances, Anna has also been featured many times in sector press and referenced in research papers, highlighting the success and impact of her work and thought-leadership in this space.
Take a look through some examples below:
- Guardian (June ’23) – Apprenticeships & Technical Education Campaign – Read now
- The Times interview (March ’23) – Read now
- Xero (March ’23) Interview for International Women’s Day 2023 – Read now
- Guardian (March ’23) Your Future Your Career – Read now
- Xero (Feb ’23) Interview for National Apprenticeship Week – Read now
- Youth Employment UK (Sept ’22) Youth Voice Census 2022 – Read now
- Careers & Enterprise Company (Dec ’21) Trends in Careers Education – Read now
- Social Mobility Commission (Oct ’21) Apprenticeships that work for all – Read now
- FE Week interview (Jan ’20) – Read now
Amazing Apprenticeships
Anna’s company, Amazing Apprenticeships, is an organisation with a reach far beyond its size.
Experts on apprenticeships and technical education, Anna’s team influences both the way apprenticeships are perceived nationally, and the way employers design and deliver their programmes.
The team drives innovative, creative campaigns across England and internationally, working with approx. 4500 schools and colleges, and over 1000 apprenticeship employers, to ensure that more individuals and businesses can access the benefits of apprenticeships.
Improving access to apprenticeships for all
Passionate long-time advocates for social mobility, diversity and inclusion, since the pandemic Anna and Amazing Apprenticeships have increasingly been seen as an ED&I authority and thought leader in the education and skills space.
Anna has led the development of a range of programmes and initiatives designed to improve access to opportunity for all talent, particularly those facing barriers and challenges to securing employment.
Recent programmes have included interventions to help major employers use apprenticeships to drive more diverse and inclusive workforces, and programmes to help pair care-experienced young people with pre-approved, supportive apprenticeship opportunities near them.
Anna’s dream is an apprenticeship and skills system that works for everyone – and her work has been helping to build that system for over two decades.
Enquire about speaker or interview availability
Please let us know if you have an enquiry regarding Anna’s availability for an upcoming speaker or interview appearance.
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